Beloved
An Unconditional Love Story
“Beloved” was an installation design, a conceptual “reading room” for “Madonna in a Fur Coat”, one of the greatest novels in Turkish literature.
As a graphic designer, my role was to create a visual identity system that represents both the novel and the installation. This visual system then used as a part of the installation, publication and the digital marketing materials generated around the exhibition.
Graphic Systems / Publication Design
V&A Museum, London, UK
As part of London Design Festival 2016
Role: Graphic Designer
Office: TA_ Tabanlioglu Architects
Looking inside
The act of “reading” here refers to spatial experience. Viewers peer inside through cracks in the surface, to witness the inner life of the main character using videos, text, light, and sound.
To compliment the architecture of the installation, I shaped the graphic identity system on this idea.
A typographic marriage
While our main character was strolling on the streets of Berlin, there were two distinct styles that possibly catch his eye. The tested and trusted printing press, meaning traditional serif typefaces. Then, a new visual language that was emerging at that time, the early modernist sans serif typefaces.
The typographic marriage of these two, the old and the new, gave us an excellent graphic representation to tell our story visually.
In the novel, Raif was strolling the streets of Berlin
Created these maps so the reader can also follow the footsteps of our main character.
