Stijl
Inspired from the Alps
Stijl is a fashion brand that embraces the feeling of the Alpine mountains as an identity.
As a new business, Stijl required a brand identity to tell their story and differentiate themselves from big fashion conglomerates. They are a niche brand with high quality materials and hand made craftsmanship.
Brand Identity
Ongoing Project
Role: Brand Designer
Freelance Project
Intentionally muted
The brand offers simplicity in its designs by using the basic forms and colors while seeking its inspiration in nature and life from the region.
Stijl logo symbolizes the verticality of the Alpine mountains and the Après-ski culture.
Alpsee Collection
The first collection, Alpsee, takes its inspiration from Southern Germany. The collection reflects the colors and modern forms that exist in nature. By not abandoning the simplicity, STIJL presents its products with soft abstraction.
